Brand Manager – Toys - Job ref: TBO2423
Position: Brand Manager – Toys - Job ref: TBO2423
Location: East Midlands / East Anglia, North East, North West, West Midlands / West Wales
Posted: 24 February 2017
Home based role (with 2-3 days p/week at Northern based head office)
One of Europe’s largest toy companies the business generates in excess of E600m p/a and the UK subsidiary which launched 6 years ago is positioning itself to become a top 10 UK toy company in the foreseeable future. The company manufactures both own label and branded products and has a successful stable of major licensed toy products.
The company is looking to strengthen and grow the Marketing Team with a likeable team player who has energy, enthusiasm, is well organised, able to think and act commercially, can build and sustain relationships, is very computer literate and willing to learn.
The candidate must have experience of launching brands within the toy industry. The desired candidate will have plenty of common sense and demonstrate good attention to detail, taking great care over written work (spelling, grammar,presentation). They will be a confident communicator and have experience in recommending pricing and promotional strategies- this coupled with effective influencing skills will enable them to present agreed plans at all levels.
Desirable Qualities required:
Knowledge of brand management within a consumer goods industry
Ideally have experience working within the Toy industry
Team player and happy to fit into a small Marketing Team and a close-knit company
Commercial, well organised, positive outlook, enthusiastic, tenacious, flexible, adaptable
Able to use initiative and be creative (analysis, evaluation, problem solving, strategic
Extremely PC literate. Advanced Excel skills.
Able to build and sustain relationships (internal & external)
Able to influence others and have very strong people skills
Good attention to detail
Flexible approach and ability to use initiative
Help to develop & implement strategies with portfolio of own branded and licensed products
Work with Head of Marketing and Licensing to develop POS, promotions and PR activities to maximise sales performance
Supporting Head of Marketing by briefing advertising production and TV planning as well as press campaigns
Sourcing and maintaining product information on all company reports
Forward planning range strategies (new lines, carry forward, drops)
Conducting competitor analysis to support Head of Marketing & Licensing and Sales Director to better position new product launches
Measuring performance of product lines and marketing campaigns by analysing sales reports
Create preview presentations and support Head of Marketing and Sales Director in presenting to customers
Writing product descriptions and marketing copy for customer websites and the company’s trade catalogue
Exhibition display, planning & implementation
Attendance at Trade Fairs and exhibitions as required